How 231st managed to streamline peak order times and increase revenue?

Reduce waiting time during peak hours and capture more orders, without overloading teams.
+€2.50 on average ticket, +10 % revenue

The structural challenge

In a restaurant, every second counts. During peak periods, the line grows, teams are under pressure, and some orders are simply not taken (especially by phone), due to lack of availability.

The initial observation

Long customer wait times

Significant lines during peak times.

Complicated order taking

Inability to take all orders, especially by phone.

Not very digital experience

Need to accelerate the shift toward a more digital experience.

Small teams

A limited staff makes the equation of fast service even more complex.

AI supporting order taking

231 East Street deployed, with SoWhat AI, an ordering assistant to streamline and personalize ordering during peak hours, with a simple journey and a more personalized ordering flow depending on profiles (young people, families, people in a hurry, regulars, etc.).

What changed,
concretely

For customers: less waiting, more simplicity

Ordering: a smoother ordering flow, designed mobile-first for customers.

Experience: a frictionless experience, even during peak hours.

Personalization: a more natural personalization of interactions through conversation with the ordering Assistant.

For teams : less pressure, more focus on service

Less stress: less pressure linked to lines and simultaneous requests.

Better service quality: teams refocused on execution and service, rather than managing customer influx

Automation and time savings: order taking handled via the Assistant.

A trusted AI

Compliant-by-Design approach: the AI collects and structures information, but never makes a fully automated final decision. It is a decision-support platform that complies with the GDPR and the AI Act.

Easy integration (API-first approach): our solution integrates with your existing software stack.

Digital sobriety: we use lightweight, optimized NLP models, hosted in Europe on low-carbon infrastructure, without energy-intensive use of LLMs for simple tasks.

Adoption by field teams

The Assistant helps keep in touch before, during, and after the order with customers. It leverages collected data to activate targeted marketing operations:

SMS campaigns for order alerts, delivery, specific marketing activations, etc.

Sending specific menus to customers based on their tastes, allergies, or habits.

Dedicated offers for works councils, companies, or local partners.

Are you facing the same volume and productivity challenges?

Like 231st, turn your structural constraints into a competitive advantage.

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