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x5 ROI in 12 months, x7 more applications, x8 productivity gain: reinventing recruitment in the food service industry.
With more than 6,000 employees in France and operations across 600 locations (Paul Boulangerie, Starbucks, McDonald’s, Cojean…), Areas operates in a highly labor-intensive sector facing a structural recruitment shortage.
In just 6 weeks, Areas deployed a breakthrough strategy based on our AI Recruiter Assistant platform.
No more forms… candidates instantly chat with the Conversational AI Assistant
The resume becomes optional: the conversation with our AI Assistants is enough. It can be collected asynchronously.
24/7: candidates can chat with your AI Assistants whenever they want, even on a Sunday at 11 pm.
Geolocation: AI suggests the closest position.
Availability: the AI compares their availability with what is required for the role at the specific store location.
The platform was designed for field teams.
Time savings: publish a job post in 1 minute (vs. 20 min).
Quality: receive candidates already pre-qualified and available.
Automation: automatic appointment scheduling via sms or email. Collection and authentication of documents required for the employee file (ID, bank details, etc.), and data extraction.
Why IT and legal teams approved SoWhat AI. This project was endorsed by the executive committee thanks to a robust and ethical architecture:
Compliant-by-Design approach: the AI collects and structures information, but never makes a fully automated final decision. It is a decision-support platform that complies with the GDPR and the AI Act.
Easy integration (API-first approach): our solution integrates with your existing software stack, job boards, and HRIS.
Digital sobriety: we use lightweight, optimized NLP models, hosted in Europe on low-carbon infrastructure, without energy-intensive use of LLMs for simple tasks.
Beyond innovation, it’s economic and operational performance that proves the project’s value.
Application volume
Time to hire
Job posting time
Manager adoption
Financial ROI
30,000 / year
30 days
20 minutes
Low
Areas’ success is not only about technology, but also about the change management led by SoWhat AI and Areas’ HR teams.
The choice of simplification: a single integrated platform, fewer clicks, and actions that can be done directly from mobile.
Proof by example: 50 internal demos and training for 250 managers turned skeptics into ambassadors.
Data driven steering: advanced dashboards were implemented to manage budgets and performance by site, region, and brand.
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