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x5 ROI in 12 months, x7 more applications, x8 productivity gain: reinventing hiring in the food service industry.
With more than 6,000 employees in France and operations across 600 locations (Starbucks, McDonald’s, Burger King…), Areas operates in a highly labor-intensive sector facing a structural recruitment shortage.
In just 6 weeks, Areas deployed a breakthrough strategy based on our AI-powered Recruiter Assistant platform.
No more forms… candidates instantly chat with the Conversational AI Recruiting Assistant.
The resume becomes optional: the conversation with the AI Assistants is enough. The resume can be collected asynchronously.
24/7: candidates can chat with your AI Assistants whenever they want, even on a Sunday at 11 pm.
Geolocation: AI suggests the closest location.
Availability: the AI compares their availability with what is required for the role at the specific store location.
The platform was designed for field teams.
Time savings: job posting in 1 minute (vs 20 minutes).
Quality: get pre-qualified candidates, no more endless phone screenings.
Automation: automate interview scheduling and document collection and authentication.
Why IT and Legal teams approved SoWhat AI. This project was endorsed by the executive committee thanks to an in-depth ROI projection and a robust and ethical architecture:
Compliant-by-Design approach: the AI collects and structures information, but never makes a fully automated final decision. It is a decision-support platform that complies with the GDPR and the AI Act.
Easy integration (API-first approach): our solution integrates with your existing software stack, job boards, and HRIS.
Digital sobriety: we use lightweight, optimized NLP models, hosted in Europe on low-carbon infrastructure, without energy-intensive use of LLMs for simple tasks.
Beyond innovation, it’s economic and operational performance that proves the project’s value.
Application volume
Time to hire
Jobboards budget
Staffing agencies & Interim agencies
Job posting time
Manager adoption
Productivity gain
Financial ROI
30,000/year
30 days
Confidential
Confidentiel
20 minutes
Low
218,000/year
4 days
Confidential
Confidentiel
1 minute
100%
x7
Divided by 8
-30%
-25 % & -35 %
-95 %
Total
€ 700,000 gain
x5
Areas’ success is not only about technology, but also about the change management led by SoWhat AI and Areas’ HR teams.
The choice of simplification: a single integrated platform, fewer clicks, and actions that can be done directly on mobile.
Proof by example: 50 internal demos and training for 250 managers turned skeptics into ambassadors.
Data-driven steering: advanced analytics dashboards were implemented to manage budgets and performance by users, region, and brand.
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