AI In Action conference

On May 15, 2025, at the Pavillon Royal in Paris, Stéphane Boussely, CEO of SoWhat AI, spoke at the “AI in Action” conference to share a simple conviction : putting conversation back at the heart of candidate and customer journeys, and transforming each exchange into actionable data and faster decisions.

This event was aimed at leaders and decision-makers who want to understand how conversational AI can become a strategic lever : not “just another tool,” but a new way of engaging, qualifying, and converting, 24/7.

In his talk, Stéphane Boussely discusses :

  • Why conversational AI is becoming a strategic building block for organizations that want to accelerate without compromising the experience.
  • How a conversational approach can simultaneously improve the experience (candidates, customers), productivity (managers, teams), and decision-making (executive teams, leadership).
  • What sets SoWhat AI apart : ai assistants designed to act (qualify, follow up, schedule, collect, measure), with a focus on control, compliance, and measurement.

Jean Marchand

29/1/2026

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